The 5 Best Free Websites for Stock Photos, Footage, & More
- Josh Ivain
- Dec 11, 2023
- 5 min read
Here are some of the best websites for you to find free creative assets you can use for advertising, social media, and more!

Table of Contents
Captivating visual content is an essential asset in today's world of online marketing and business. Professionals from diverse industries rely on striking imagery to elevate their marketing efforts. Nonetheless, content creation often proves time-consuming and financially taxing. In this article, we will provide a practical solution: a comprehensive list of resources offering stock creative assets. These versatile resources, spanning stock photos, video footage, and illustrations, offer a cost-effective means to enhance your digital presence while conserving valuable time and resources, empowering businesses and marketers to reshape their approach to online initiatives.
Possible Uses for Stock Creative Assets
Stock creative assets are versatile tools that cater to a wide range of creative needs. Whether you're a budding creator, an entrepreneur, or even a professional, these resources can play a crucial role in your projects. Here are some key ways to harness their potential:
Filler Footage for Videos
Stock footage isn't just a tool for enhancing production quality; it can also be a valuable aid when you need assistance in visualizing the message you're trying to convey. Whether you're creating a promotional video, a tutorial, or a storytelling piece, stock footage offers a wide range of scenes and scenarios to choose from. It can help bridge the gap between your concept and the final product, allowing you to illustrate your message more effectively. From breathtaking landscapes to urban scenes, these assets transport your audience to diverse locations, enriching the visual appeal of your video content and ensuring your message is communicated with impact.
Website Content
Creating an engaging online presence is crucial for businesses. Stock photos, videos, and graphics help website visitors visualize products and services effectively. Whether you're showcasing a product's features or narrating your brand's story, stock assets can play a significant role in capturing attention and fostering a connection.
Design Elements
Design projects often require a diverse range of visual elements to reach their full potential. Stock assets, which include images, illustrations, PNG elements, vectors, mockups, and more, seamlessly integrate into these projects, enriching them with a professional touch. Whether you're creating marketing materials, web graphics, or product packaging, stock assets provide the building blocks to craft captivating visuals.
Navigating Copyright Guidelines
When it comes to using stock creative assets, it's crucial to be aware of copyright guidelines to ensure you're on the right side of the law and intellectual property regulations. The good news is that most websites offering these assets share similar guidelines. In general, stock creative assets are typically free for commercial use, often without the requirement of attribution. However, there are specific conditions you should be mindful of.
One essential condition is that the unmodified assets generally cannot be the primary component of what you're selling. For instance, if you plan to turn an unaltered asset into something like a poster, where the product is essentially the design, this might not align with the copyright guidelines. However, using the same asset for a book cover, where the main product is the book itself and not the design, is typically permissible.
Moreover, redistributing unmodified assets or attempting to pass them off as your creations is strictly prohibited. It's essential to note that while most of the websites listed in this article follow similar copyright guidelines, there might be nuanced variations. Therefore, it's advisable to familiarize yourself with the specific copyright regulations of the website you're using before incorporating these assets into your projects. This practice ensures you stay compliant and can fully leverage the creative freedom that stock assets provide.
Content Types: Photos & Videos
Free for Commercial Use: Yes
Sign Up Required for Download: No
Pexels is a versatile platform that offers a wide array of free stock footage and photos, granting you the creative freedom to use them for both personal and commercial purposes. With Pexels, convenience is at the forefront; there's no need to hassle with account creation before diving into the treasure trove of visual content. Downloading is hassle-free, and you have the liberty to acquire as much as you need without limitations. The available creative assets span a multitude of orientations and sizes, ensuring you'll find the perfect visuals to complement your projects, no matter the scope or scale. Whether you're an aspiring content creator or a seasoned marketer, Pexels simplifies the process of enhancing your digital content with striking visuals.
Content Types: Photos, Videos, Illustrations, Music, & Sound Effects
Free for Commercial Use: Yes
Sign Up Required for Download: No
Pixabay stands out as an all-in-one solution for your free creative asset needs. This platform boasts an extensive collection of high-quality stock photos and videos, suitable for both personal and commercial use. What makes Pixabay truly exceptional is its additional offerings, which encompass illustrations, music, and sound effects, making it a versatile multimedia hub. With a user-friendly interface and no mandatory account setup, you can effortlessly explore and download the visuals, music, and sounds necessary to elevate your projects. Whether you're a content creator or a marketer, Pixabay's diverse and comprehensive library ensures you'll find the perfect creative assets to breathe life into your digital endeavors.
Content Types: Photos
Free for Commercial Use: Yes
Sign Up Required for Download: No
Unsplash is a treasure trove of high-quality photos, ready to breathe life into your projects. Its user-friendly platform ensures you can dive right in and find the perfect image with ease. The Unsplash+ subscription takes your options even further, offering unlimited downloads to supercharge your creative endeavors. With its extensive library of stock images, Unsplash ensures you have the visuals you need at your fingertips, making it a valuable resource for your creative projects.
Content Types: Photos
Free for Commercial Use: Yes
Sign Up Required for Download: No
Burst, Shopify's in-house resource for stock photos, boasts an extensive collection of high-quality images, thoughtfully categorized to assist you in finding the perfect assets for your projects. What sets Burst apart is its consideration for your specific needs, offering both high and low-resolution download options for varying purposes. Moreover, Burst offers a dedicated section featuring a wealth of business ideas, free photo sets, and valuable advice on how to kickstart your online venture and sell products related to those ideas. It's a versatile resource, tailored to entrepreneurs and marketers, providing the visuals and guidance you need to succeed in the e-commerce landscape.
Content Types: Photos, Illustrations, PNG Elements
Free for Commercial Use: Yes
Sign Up Required for Download: Yes
Rawpixel offers a variety of creative assets to help with your design projects, including photos, illustrations, PSD files (Photoshop project files), logo templates, and vectors—all here to power your design projects. It presents two key collections—the Public Domain Collection and the Free Collection, accessible upon registering. However, the free plan has its limits, offering up to 5 daily downloads from the "Free" collection and unlimited daily downloads from the "Public Domain" collection. For those seeking unrestricted access to all creative assets, premium plans are available, ensuring your design projects reach their full potential.
The availability of free stock creative assets on websites like Pexels, Pixabay, Unsplash, Burst, and Rawpixel is undoubtedly a valuable resource for entrepreneurs, marketers, and creators. These platforms offer a wide range of high-quality visuals to enhance your projects, all without breaking the bank. It's worth noting that, while all of the listed sites generally allow you to use these creative assets for a variety of purposes, as long as you're not illegally redistributing or claiming them as your own, the individual licenses these websites offer for their assets may vary on certain aspects. Therefore, it's crucial to have a clear understanding of what's permitted and what's not before incorporating these assets into your projects, particularly for commercial use. This foresight will help you navigate the world of stock assets while ensuring compliance with copyright and licensing guidelines, making your creative journey both inspiring and legally sound.
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